E Marketing Project free essay sample

PPC on yahoo books online PPC on yahoo Shopping online PPC on Bing Books online PPC on Bing Buy Books online Observation †¢ Flipkart features on the search the three major search engines for PPC camapigns †¢ Copy of the ads used well to high lights their features of Cash on delivery (COD) and Free delivery Social Media Marketing †¢ Face book Flipkart has profile page with 982k likes which means it has good presence Screen shot of the facebook in the next slide Flipkart facebook profile page SMM †¢ Flipkart has 20,685 followers on twitter SMM †¢ Flipkart has a Linkedin profile with about 5,123 followers YouTube and Flipkart †¢ Flipkart commercials are listed on YouTube â€Å"no kidding , no worries† has viewers 43,870 , even the recent commercial which uploaded on march 2012 â€Å" shopping ka naya address† has viewers 16,471. Other than this Flipkart used you tube for online PR also. Banner Ads †¢ Flipkart uses various banners ads on other sites such as moneymint. We will write a custom essay sample on E Marketing Project or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page com ( however couldn’t get the snap shots) please see the banners listed next Banner Ads Email marketing Flipkart use email marketing for reminding their consumers such as notifying the consumers , reminding them and also to offer best deals Mobile Marketing Flipkart has wap site for consumers who wish to access site from mobile Mobile Marketing Flipkart also has android app Affiliated Marketing †¢ Flipkart has design programme for affiliated marketing and they promote this via banner shown below Affiliated Marketing †¢ Landing page http://www. flipkart. com/affiliate/landing ( same shown below) Other †¢ Such as blogs and micro sites – Blogs- its another way of creating social community as it is open forum sometimes consumers negative remark can backfire Flipkart Other Do they need these tactics SEO †¢ Yes Flipkart need SEO tactics as this technique works in a dual purpose acquisitions and retentions. †¢ On Organic listing with Google, Flipkart is loosing out traffic. They use keywords like† online shopping, online shopping India, shop online, shop online India† are high competition keywords. †¢ How ever Flipkart always shows on top of SERP when the keywords such as â€Å"buy books online, buy books† used may be because Flipkart started as an online book store. Also there are lots of back links with Flipkart and buy books online as the anchor text. This is the reason why Flipkart is ranking top on Google for books. SEO †¢ Search Traffic :The percentage of site visits from search engines. PPC †¢ An important technique which help in getting new acquisitions or leads. †¢ Even in PPC campaign buy books online and buy books are the key words which has low competition †¢ However they need to claim that they are the largest online shopping portal for mobile laptop and other electronics other such products in India †¢ Also they should talk about COD and no delivery charges which they are doing it may be even adding toll free number would be added advantage SMM †¢ Used very well to build the community and promoting the new launches or products. Even about the incentives which are passed to there consumers. †¢ This will help to build trust about the brand. Various reviews on blogs and other community / social networking sites helps them in retention as well as acquiring new consumers. Email Marketing †¢ This helps Flipkart to be in touch with consumers and keeping the consumers informed about them Banner ads not sure how much ROI it will give but banners for affiliated marketing initiative should be increased Affiliated Marketing †¢ An unique e-marketing tactic which is very innovative and has low cost. Mobile Marketing †¢ As the number of smart phones are becoming affordable in India it is very good technique. But Flipkart should study more as certain purchases are not abrupt or immediate. Only products like flyte – digital music store should be promoted here Others †¢ Blogging, negative reviews or c omplaints should be handled carefully Tactics Recommendation SMM †¢ Focus SMM has immense importance as it will help Flipkart to create unique perception about themselves and this will lead to brand advocacy, PPC †¢ An another important tool to gets lead, crisp copy with more information will get more clicks SEO †¢ This works for both retentions and acquisitions of the consumer but at the same time Flipkart should use better KW Affiliated Marketing †¢ This innovative tactics which could be used at almost no cost will work extremely good THANK YOU