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John Steinbeck s Of Mice And Men - 1427 Words

Friendship reaches across cultural, geographical, racial and physical boundaries; looking at ‘of mice and men’ and ‘the boy in striped pyjamas’ compared the ways that writer uses this and other concepts of friendship to shape their narratives. John Steinbeck’s Of mice and men and John Boyne’s The boy in the Stripped Pyjamas both demonstrate how important and valuable friendship is. John Steinbeck’s and John Boyne both explore excellently how loneliness makes different characters develop extremely strong friendships and bonds. A bond so strong that is can even break physical, cultural, geographical and racial boundaries. Steinbeck shows how George and Lennie’s friendship break cultural barriers because they are two ranch workers travelling together during the Great Depression when people often travel alone. This is evident when Slim tells George â€Å"hardly none of the guys ever travel together. I hardly never seen two guys travel together. Therefore George and Lennie’s relationship is very unique; a relationship never seen before. Lennie and George have been together ever since a very long time which shows that they know each other really well which is evident in chapter 1 when Lennie m entions But not us! An why? Because...because I got you to look after me, and you got me to look after you, and that s why.† The phrase â€Å"look after† suggests that they deeply care about each other and they are almost like family. Furthermore it also shows that the affection is sharedShow MoreRelatedJohn Steinbeck s Of Mice And Men1248 Words   |  5 PagesIn Steinbeck s novel Of Mice and Men, He uses imagery many times to create a realistic setting and plot. Steinbeck’s depiction of migrant workers and their daily complications during the depression are objectively precise due to his use of imagery with idioms, dreams, nature, loneliness and animal imagery. The main theme of the book transpires to be loneliness and fate. While George and Lennie, the main characters have a synergetic relationship, fate steps in and does away with their dreams, whichRead MoreJohn Steinbeck s Of Mice And Men897 Words   |  4 Pagesthat we possess. Many people feel certain e motions based on events that have taken place in their lifetime or how they were raised throughout their childhood. In John Steinbeck’s Of Mice and Men, he portrays the feelings of isolation and loneliness in three different characters. George’s isolation is illustrated in Steinbeck’s, Of Mice and Men. George expresses many hard feelings towards Lennie at the opening of this story. â€Å"‘...you’re a lot of trouble,’ said George. ‘I could get along so easy and soRead MoreJohn Steinbeck s Of Mice And Men1243 Words   |  5 Pagesis what John Steinbeck achieves by portraying this through the characters in his novella Of Mice and Men. The main characters are affected by loneliness in their own different way throughout the novella. rf The loneliness is maintained by the challenges that the characters have to face, and they sustain those challenges of being inhumane towards each other. Crook, a figure in the story who experiences discrimination encounters the challenge of race, due to the book’s setting in the 1930’s duringRead MoreJohn Steinbeck s Of Mice And Men1080 Words   |  5 Pagesâ€Å"I want you to stay with me Lennie. Jesus Christ, somebody’d shoot you for a coyote if you was by yourself.† The novel Of Mice and Men by John Steinbeck shows the relationship between two migrant workers in the 1930s, George and Lennie, along with the other members on the new ranch that they began working on. Georgie and Lennie dreamed of following the American Dream and owning their own patch of land and the novel revolves around the dream and the obstacles that stand in their way. Lennie, a strongRead MoreJohn Steinbeck s Of Mice And Men1286 Words   |  6 PagesThe realistic fiction novella O f Mice And Men by John Steinbeck explains the journey of two migrant farm workers. Lennie and George are forced to overcome the Dust Bowl and The Great Depression around 1938. This makes jobs even harder to come by because everyone wanted one. Lennie and George were kicked out of Weed and they now work at a ranch in Soledad. At the new farm the friendship between Lennie and George becomes harder to maintain. The people on the farm are all different shapes, sizes, andRead MoreJohn Steinbeck s Of Mice And Men2167 Words   |  9 Pagesjobs. In John Steinbeck’s Of Mice and Men, George Milton and Lennie Small wander through California in search of a new job that would help them make enough money to live their American dream on â€Å"the fatta the lan’†(Steinbeck 14). George and Lennie’s hard work and determination is not enough for them to live their dream. Lennie has a mental disability that slows the two friends down from living their dream; they have to ru n from job to job because of Lennie’s unintentional actions. Steinbeck incorporatesRead MoreJohn Steinbeck s Of Mice And Men1360 Words   |  6 Pagesfeeling, thinking and acting in everyday life. In the story Of Mice and Men by John Steinbeck, a duo of farmers, George and Lennie, search for work wherever they can. Their dream of having a farm of their own is coming into reach, while George has to wield Lennie away from the temptation of Curley’s wife and the reality of what Lennie can do. John Steinbeck uses characterization to illustrate the nature of human existence. Steinbeck portrays George as a man who tries to help, and helps others soRead MoreJohn Steinbeck s Of Mice And Men1448 Words   |  6 Pages In the novella, Of Mice and Men, John Steinbeck discusses the idea of loneliness and how people who work at the ranch have no family and no future in lives. He indicates that all people at the ranch are lonely, but he specifically uses a few characters to highlight their state of being lonely and more miserable than the others. He emphasizes the loneliness of ranch life during the Great Depression, and shows how people are willing to try and find friendship in order to escape from the state ofRead MoreJohn Steinbeck s Of Mice And Men1205 Words   |  5 Pagesand the time period of John Steinbeck s novella, Of Mice and Men, exemplifies the idea that people from minorities are held back from achieving their version of the ‘American Dream’. This goes to prove not everyone will overcome the overbearing tidal waves of their hardship s, which makes the American Dream nothing more than a dream to them. Crooks, the black stable hand, faces discrimination due to his skin color as this unfortunately was common in the 1930’s. John Steinbeck uses Crooks’ situationRead MoreJohn Steinbeck s Of Mice And Men968 Words   |  4 PagesSolidifying the theme of John Steinbeck’s Of Mice and Men, the protagonist George expresses his significant loneliness despite a strong kinship with his friend Lennie, â€Å"’I ain’t got no people†¦ I seen the guys that go around the ranches alone. That ain’t no good’† (41). Published in 1937, amidst the horrific turmoil of the Great Depression, Steinbeck’s novella struck a sensitive chord with readers. Set in the heart of California’s Central Valley, this story follows two men, George and Lennie, as they

E Marketing Project free essay sample

PPC on yahoo books online PPC on yahoo Shopping online PPC on Bing Books online PPC on Bing Buy Books online Observation †¢ Flipkart features on the search the three major search engines for PPC camapigns †¢ Copy of the ads used well to high lights their features of Cash on delivery (COD) and Free delivery Social Media Marketing †¢ Face book Flipkart has profile page with 982k likes which means it has good presence Screen shot of the facebook in the next slide Flipkart facebook profile page SMM †¢ Flipkart has 20,685 followers on twitter SMM †¢ Flipkart has a Linkedin profile with about 5,123 followers YouTube and Flipkart †¢ Flipkart commercials are listed on YouTube â€Å"no kidding , no worries† has viewers 43,870 , even the recent commercial which uploaded on march 2012 â€Å" shopping ka naya address† has viewers 16,471. Other than this Flipkart used you tube for online PR also. Banner Ads †¢ Flipkart uses various banners ads on other sites such as moneymint. We will write a custom essay sample on E Marketing Project or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page com ( however couldn’t get the snap shots) please see the banners listed next Banner Ads Email marketing Flipkart use email marketing for reminding their consumers such as notifying the consumers , reminding them and also to offer best deals Mobile Marketing Flipkart has wap site for consumers who wish to access site from mobile Mobile Marketing Flipkart also has android app Affiliated Marketing †¢ Flipkart has design programme for affiliated marketing and they promote this via banner shown below Affiliated Marketing †¢ Landing page http://www. flipkart. com/affiliate/landing ( same shown below) Other †¢ Such as blogs and micro sites – Blogs- its another way of creating social community as it is open forum sometimes consumers negative remark can backfire Flipkart Other Do they need these tactics SEO †¢ Yes Flipkart need SEO tactics as this technique works in a dual purpose acquisitions and retentions. †¢ On Organic listing with Google, Flipkart is loosing out traffic. They use keywords like† online shopping, online shopping India, shop online, shop online India† are high competition keywords. †¢ How ever Flipkart always shows on top of SERP when the keywords such as â€Å"buy books online, buy books† used may be because Flipkart started as an online book store. Also there are lots of back links with Flipkart and buy books online as the anchor text. This is the reason why Flipkart is ranking top on Google for books. SEO †¢ Search Traffic :The percentage of site visits from search engines. PPC †¢ An important technique which help in getting new acquisitions or leads. †¢ Even in PPC campaign buy books online and buy books are the key words which has low competition †¢ However they need to claim that they are the largest online shopping portal for mobile laptop and other electronics other such products in India †¢ Also they should talk about COD and no delivery charges which they are doing it may be even adding toll free number would be added advantage SMM †¢ Used very well to build the community and promoting the new launches or products. Even about the incentives which are passed to there consumers. †¢ This will help to build trust about the brand. Various reviews on blogs and other community / social networking sites helps them in retention as well as acquiring new consumers. Email Marketing †¢ This helps Flipkart to be in touch with consumers and keeping the consumers informed about them Banner ads not sure how much ROI it will give but banners for affiliated marketing initiative should be increased Affiliated Marketing †¢ An unique e-marketing tactic which is very innovative and has low cost. Mobile Marketing †¢ As the number of smart phones are becoming affordable in India it is very good technique. But Flipkart should study more as certain purchases are not abrupt or immediate. Only products like flyte – digital music store should be promoted here Others †¢ Blogging, negative reviews or c omplaints should be handled carefully Tactics Recommendation SMM †¢ Focus SMM has immense importance as it will help Flipkart to create unique perception about themselves and this will lead to brand advocacy, PPC †¢ An another important tool to gets lead, crisp copy with more information will get more clicks SEO †¢ This works for both retentions and acquisitions of the consumer but at the same time Flipkart should use better KW Affiliated Marketing †¢ This innovative tactics which could be used at almost no cost will work extremely good THANK YOU