Case Study Analyse

Question: Show the capacity to examine complex contextual analyses by applying the most suitable hypotheses for satisfactory basic examination, and suggest improvement? Answer: Presentation: Southwest Airlines and Airport Express Train are two associations getting looked at in the pertinent contextual analysis. The various parts of HR are mulled over concerning the two organizations. The analyst targets considering the similitudes and contrasts between the two organizations comparable to the HR rehearses. There can be a generally comparable arrangement of HR rehearses. There must be demonstrated inner consistency in HR. In the event that consistency in HR is to be appeared in the tasks, it must be applied, in actuality, circumstances. Inner consistency goes far to build up an organization (Coleman, 2012). Enlistment and preparing and improvement are the two most significant elements of HRM. HPW is such a hotly debated issue in HR since it assists with framing the complexities in an awesome way. The manner by which human asset capacities in an organization is urgent since it decides by and large the tasks in an organization. AET doesn't have an aggregate compensation for execution plan. Most definitely, AET is better. It owes on the organization to repay its workers with great compensation else it is difficult to retrain great representatives. The two organizations need to work as indicated by systems. On the off chance that occupations are not executed by plans, they would mean calamity. The vast majority of the workers on the planet need acknowledgment. On the off chance that the meriting workers are not perceived, demotivation would happen (Collinson, 2012). Inspiration levels must be high in an organization so as to encourage development. Likenesses among SA and AET: Specific employing: SA follows specific employing to the degree that the opportune individuals must be there at the privilege time.AET additionally follows particular recruiting dependent on mentalities. Perspectives become the most significant factor in an organization. It must be guaranteed that workers go about as represetatives of the organization. On the off chance that the demeanor of a worker is appropriate, it would prompt accomplishment in the organization. Specific employing is valuable since it helps in the sifting procedure of up-and-comers. Self-guided groups: The groups in SA are self-guided. An organization is made out of different groups. The groups in AET are self-guided. Self-guided groups yield better efficiency. In the event that the groups are not all around oversaw without anyone else, it would prompt mayhem (Jones, 2014). Self administration needs to instill certain degrees of control among the representatives. When there is a trained gathering of workers, it generally prompts large outcomes. Pay: Predictable and reasonable treatment are dispensed to individuals in SA.AET doesn't have an aggregate compensation for execution plan. Most definitely, AET is better. It owes on the organization to remunerate its workers with great compensation else it is difficult to retrain great representatives. Preparing: In SA, there is overwhelming interest in training.25000 workers are prepared every year. There is accentuation on substance, for example, doing things quicker, better, less expensive and client assistance. Preparing consistently takes into consideration better gifted labor (Kaplan, 2012). The degrees of aptitudes of the workers should be honed. The nearness of skilful coaches is required so world class preparing is conferred to the learners. Sharing data: There is far reaching data on such things as monetary execution, methodology and operational measurements guarantee that workers have information.AET executes around the time and numerous means must be taken to guarantee data sharing along the organization. Dissimilarities: Employer stability: The administration of SA gives professional stability to representatives so as to render security to the association. At AET, there is no official arrangement which guaranteed professional stability. Professional stability is an idea which has got part of significance (Kvalnes, 2014). At the point when we talk about the significance of employer stability, it needs to take a more extensive viewpoint. The vast majority of the representatives on the planet need employer stability. In the event that employer stability is required and no more, workers should be on their toes. Without professional stability, workers are rarely fulfilled. Decentralization: Decentralization is followed in the two organizations. Decentralization prompts better responsibility. Authority and obligation are better appointed in decentralized structure. Decentralization likewise helps in specialization and better occupations. At the point when the structure of an organization is decentralized, it needs no impulse to bring centralization into it. Centralization prompts grouping of intensity in the possession of few while decentralization takes into consideration circulation of intensity (Lawler and Ashman, 2012). At whatever point the size of an organization turns out to be huge, it needs decentralized methodology else it is hard to oversee. Correspondence: Formal correspondence is generally followed in SA. It is this grapevine type of correspondence that assists with building bonds inside the organization. Improvement of long haul bonds help in connection building. The relations go far in deciding the advancement of the organization. Consistency should be kept up at all degrees of working, regardless of whether inside or outside. Order: The authoritative progressive system is a lot of formal in SA while it is casual in AET. This is one of the striking dissimilarities which make bunches of contrasts (Raelin, 2014). On the off chance that the progressive system isn't kept up inside organizations, it would add up to absolute mayhem and disarray. A representative must be obvious to whom to report. Comparative arrangement of HR rehearses: The HR is a capacity which envelops different key exercises of the organization. The various acts of HR incorporate issues identified with enrollment, preparing and improvement, remuneration, systems, etc.SA is an organization which works airlines.AET is an organization which works trains. There must be comparative sort of HR rehearses which must be pertinent in all spots. Pay is a significant HR practice. It is just through remuneration that the representatives in the organization are fulfilled. Fulfillment of workers is very urgent which proceeds to build profitability in the organization. Since both the organizations utilize transport, comparable HR practices might be pertinent to them (Redekop, 2014). The organizations must have the option to peruse the representatives. In the event that the organizations don't peruse the workers well, it would prompt bungle. It regularly happens that comparable arrangement of HR rehearses are not material in both the organizations. At whatever p oint this occurs, it owes on the administration of the organizations to receive the correct methodology with the goal that the organizations don't endure. The representatives must not endure at any expense. Workers are the best resources of an organization. In the event that the representatives are disappointed, it would add up to entanglements inside the organization. In this way the relative compensation contrasts between occupations will mirror each occupations one of a kind incentive to the utilizing association (Reed, 2012). At the point when we think about full scale level, the structures of pay orders reflect cultural standards and qualities. Interior fair frameworks are probably going to encourage a readiness to embrace preparing and look for more elevated level situations inside the chain of command. Existences of employment assessment techniques go far in building up value among the different individuals from the organization. Advancement of long haul bonds help in connect ion building. The relations go far in deciding the advancement of the organization. Consistency should be kept up at all degrees of working, regardless of whether inside or outside. Inner consistency in HR: Inner consistency is one of the numerous ideas of arranging used to characterize the structure and type of a customary compensation based framework. It is how much an association positions are requested progressively to such an extent that there is compatibility with business goals. In this way the relative compensation contrasts between occupations will show each assignments unique incentive to the utilizing association. At the point when we think about full scale level, the structures of pay chains of command reflect cultural standards and qualities (Denning, 2012). Inner evenhanded frameworks are required to carry a readiness to embrace preparing and look for more elevated level situations inside the progressive system. The fundamental methods for setting up inside value is by work assessment strategies. The basic properties of the activity are evaluated as for the apparent worth. Consistency is a sign of respect for an applicant. The method of correspondence followed in the organizations is casual sort. This casual kind of correspondence helps in sharing of much close related data. The casual kind of correspondence is known as grapevine. It is this grapevine type of correspondence that assists with building bonds inside the organization. Improvement of long haul bonds help in connection building. The relations go far in deciding the advancement of the organization (Ghislieri and Gatti, 2012). Consistency should be kept up at all degrees of working, regardless of whether inside or outside. End: The two organizations, SA and AET picked have a place with transport, rail and air. The above report attempts to discover the different escape clauses inside an organization. On the off chance that everything is contemplated, HR rehearses structure a major impact on the different features of an organization. There are likenesses just as dissimilarities between two organizations, SA and AET. Both the organizations have been basically examined and are seen intently (Schriesheim, 2012). When there are two organizations handling for a decent position, it happens in the midst everything being equal. Organizations need to keep up to the great work. Organizations need to hold fast to their standards so as to complete the occupations appropriately. On the off chance that SA and AET work as one, it would be reflected in the execution of work. A point by point examination aids the teambuilding endeavors of an organization. Suggestions: The human asset the board of the two organizations must follow certain regular lines of activity. In the event that specific lines of activity are not pre concluded, it would add up to disarray. The organizations must lay weight on long haul methodologies, not on

Monopolistic competition free essay sample

A case of a firm working in monopolistic rivalry is The Wendys Company. The market for this organization is inexpensive food (explicitly, burgers). This organization works in monopolistic rivalry on the grounds that there are loads of organizations in this market (McDonalds, Jack in the Box, Burger King, and so forth ). Each organization promotes for all intents and purposes a similar item, yet certain organizations produce an item that is somewhat better than the items delivered by different organizations, so these organizations have a slight bit of leeway. Because of this slight preferred position, these organizations can sell their items at a marginally more significant expense, and promote their items as higher caliber (Wendys plugs feature that their burgers are more new than their rivals partners). The nearness of countless organizations shows that there are hardly any obstructions for another organization to enter this market. A case of a firm working in an oligopoly is Pepsi Co. We will compose a custom article test on Monopolistic rivalry or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page This organization works in an oligopoly on the grounds that there are a couple of organizations in the sodas advertise, which shows that there are loads of obstructions for another organization to enter the market. At the point when we think about the soda pop industry, two of the names that quickly ring a bell are the Coca-Cola Co. what's more, Pepsi Co. These organizations are fruitful and have an overall shopper base (because of their essence in the overall soda pop market), which makes it hard for fresher organizations to enter the business and succeed. A case of an organization that works in a restraining infrastructure is ESPN, the games news organization. When searching for sports news, the channel everybody goes to is ESPN. They are the main organization that has gained notoriety for being the head channel for news on the games world. There are no different organizations that can verge on coordinating ESPNs reach or achievement, since this organization is the main organization that is exclusively given to conveying news on sports, twenty-four hours every day. Different news channels have time fragments designated for detailing applicable games features, however ESPN has hermetically sealed control around there since sports is their lone center, and they report on every single distinctive sort of game (ball, football, baseball, tennis, and so forth ). Subsequently, there is a kind of total obstruction to new organizations that desire to enter the market of sports news.

The SARA Approach to Gun Violence Coursework Example | Topics and Well Written Essays - 750 words

The SARA Approach to Gun Violence - Coursework Example The third steps in SARA model include age of answers for evacuate the reasons for the weapon viciousness issue. The model gives a methodology that centers around both the wrongdoer and the spots where the firearm brutality happen (The Center for Problem Oriented Policing, n.d).The guilty party arranged reaction is a structure that centers around keeping packs and gatherings from taking part in posse viciousness by utilization of prevention procedure. This includes the conveyance of unequivocal messages to the future guilty parties that cautions them against the contribution of in weapon savagery (The Center for Problem Oriented Policing, n.d).The wrongdoer arranged reaction includes concentrating on those engaged with firearm brutality with the goal of decreasing or halting their exercises, this, hence, includes crackdowns, captures, and indictment of wrongdoers. Be that as it may, no network can bolster unpredictable, ill-conceived and profoundly forceful irregular crackdown. It is in this manner essential to draw in the network and let them know why the guilty parties are being captured and the systems the police will utilize. The procedure will turn out to be profoundly compelling in the event that it has the help o the community.Place Oriented Response includes concentrating on the attributes that make a spot to be a firearm brutality problem area. The proactive methodology should be possible through expanded watches, road searches and requirement of gun laws (The Center for Problem Oriented Policing, n.d).The initial phase set up arranged reaction is getting the help of the network.

The Power of Context by Malcolm Gladwells argument - Free Essay Example

A pivotal aspect that makes patterns soar into mass popularity is the thing that Gradwell expresses as the power of context. His essay particularly revolves on massive the decline in crime rates in the New york city between 1980 and 1990. Despite the fact that Gradwell recognizes that a wide assortment of complex factors assumed a key part in sparking the   decline in clime, he contends convincingly that it was a couple of little yet persuasive changes in nature inside the city that played a key factor in accomplishment of the tipping point. Gradwell refers to various experiments to demonstrate that the effect of environment on the character of individuals is more huge than most individuals perceive. He claims that numerous decisions which are credited to individual personal attributes depend generally on the setting than on the cognizant decision of people. In his writing, he contends that ideas, patterns and practices can be spread in the general public beginning with minor changes and factors. Moreover, it shows that the power of context approach can really give foundation to dynamic social change contrally the passive approach which just goes for collecting the hoodlums. To support his contentions, Gradwell cites various theories and experiments. He utilizes the broken windows theory to contend that wrongdoing is the inescapable consequence of disorder. The theory argues that crime is excessively contagious, much the same as fashion trends meaning they can begin like with a broken window and spread to the whole community. Most conservative theories contend that the criminal is a personality type whereas the broken window theory contends up a direct inverse viewpoint. It proposes that the criminal is really somebody intensely sensitive to his environment and who is tempted to carry out wrongdoings in view of the environment around him. It contends that real crimes, for example, murder and assault are apparently empowered by minor violations, for example, graffiti, public urination and broken window thus urban communities can diminish genuine wrongdoings by clasping down minor violations. To support his contention, he points the effect of the broken windows theory started by Wilson and Kelling and exemplified by kelling and bra tton which aimed at cutting down wrongdoing in New York City.In enforcing the theory, they clasped down minor violations, for example,graffiti and public urination. In couple of years the city encountered a considerable decrease in crime including major crimes, for example, murder and assault. By citing the difference between the past situation and the situation after changes were enacted, Gradwell supports his argument on the effectiveness of the broken window hypothesis The power of context theory utilizes comparable approach to broken window theory. Gladwell employs the theory to contend on the effect of environment in affecting human behavior. The illustrates how the power of environment influences the intuitive decisions done by person. In one of his illustrations, Gradwell points the case of a character by the name Goetz. Goetz had a reputation among his companions as an irascible and often explicitry racist man. he would state that the city expected to eliminate spics and niggers. Three months prior to killing the men on the   sub way, Goetz had been mugged by three dark young people. So everything considered, it appears to be anything but difficult to foresee that Goetz would have shot the four dark men on the sub way. But, as indicated by the power of context theory, it wasnt just Goetzs psychology that drove him to shoot; it was the environment he was subjected to at the time. Gladwell   uses such illustrations to demonstrate that nature has substantial effect on molding human conduct. He points that the theory can assume a key part in behavioral change in the general public. The theory can be utilized to target tipping points starting the minor crimes negative social behaviors.to substantiate his claims, Gradwell refers to a case of decrease of criminal incidents in new york which were grounded by the broken windows theory and points that the theory is actually a narrower case of the power of context theory employed in investigation of criminal conduct and their association with environment The scandalous Stanford Prison Experiment is a solid case of how condition can change a mans conduct in shockingly real ways. Amid the notorious Stanford Prison Experiment of the 1970s, volunteers were divided into detainees and monitors in a ridicule jail. Disturbingly quickly, the phony watchmen started to treat their phony detainees cold-bloodedly, apparently overlooking that the analysis was an investigation by any means. The test turned out to be so rough and twisted that it had to be canceled after just six days, even though it was initially expected to continue for two weeks. One of the significant conclusions of the experiment was that physical condition can have a practically overwhelming impact on human conduct. The jail condition changed the subjects conduct rapidly. Gradwell arguments can be thought as persuasive from some perspective. Ordinarily, when solicited to depict the development of ones character, one would react with records of early childhood encounters or memorable situations in his or her life.   Character is developed throughout ones entire life and every circumstance and experience serves as a lesson regardless of the context where the experience was encountered. It’s the impact of these external experiences that are said to impact ones character. Similarly, Gradwell employs this approach to substantiate his claims. Its perspective that Gradwell uses as the basis of his argument.

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John Steinbeck s Of Mice And Men - 1427 Words

Friendship reaches across cultural, geographical, racial and physical boundaries; looking at ‘of mice and men’ and ‘the boy in striped pyjamas’ compared the ways that writer uses this and other concepts of friendship to shape their narratives. John Steinbeck’s Of mice and men and John Boyne’s The boy in the Stripped Pyjamas both demonstrate how important and valuable friendship is. John Steinbeck’s and John Boyne both explore excellently how loneliness makes different characters develop extremely strong friendships and bonds. A bond so strong that is can even break physical, cultural, geographical and racial boundaries. Steinbeck shows how George and Lennie’s friendship break cultural barriers because they are two ranch workers travelling together during the Great Depression when people often travel alone. This is evident when Slim tells George â€Å"hardly none of the guys ever travel together. I hardly never seen two guys travel together. Therefore George and Lennie’s relationship is very unique; a relationship never seen before. Lennie and George have been together ever since a very long time which shows that they know each other really well which is evident in chapter 1 when Lennie m entions But not us! An why? Because...because I got you to look after me, and you got me to look after you, and that s why.† The phrase â€Å"look after† suggests that they deeply care about each other and they are almost like family. Furthermore it also shows that the affection is sharedShow MoreRelatedJohn Steinbeck s Of Mice And Men1248 Words   |  5 PagesIn Steinbeck s novel Of Mice and Men, He uses imagery many times to create a realistic setting and plot. Steinbeck’s depiction of migrant workers and their daily complications during the depression are objectively precise due to his use of imagery with idioms, dreams, nature, loneliness and animal imagery. The main theme of the book transpires to be loneliness and fate. While George and Lennie, the main characters have a synergetic relationship, fate steps in and does away with their dreams, whichRead MoreJohn Steinbeck s Of Mice And Men897 Words   |  4 Pagesthat we possess. Many people feel certain e motions based on events that have taken place in their lifetime or how they were raised throughout their childhood. In John Steinbeck’s Of Mice and Men, he portrays the feelings of isolation and loneliness in three different characters. George’s isolation is illustrated in Steinbeck’s, Of Mice and Men. George expresses many hard feelings towards Lennie at the opening of this story. â€Å"‘...you’re a lot of trouble,’ said George. ‘I could get along so easy and soRead MoreJohn Steinbeck s Of Mice And Men1243 Words   |  5 Pagesis what John Steinbeck achieves by portraying this through the characters in his novella Of Mice and Men. The main characters are affected by loneliness in their own different way throughout the novella. rf The loneliness is maintained by the challenges that the characters have to face, and they sustain those challenges of being inhumane towards each other. Crook, a figure in the story who experiences discrimination encounters the challenge of race, due to the book’s setting in the 1930’s duringRead MoreJohn Steinbeck s Of Mice And Men1080 Words   |  5 Pagesâ€Å"I want you to stay with me Lennie. Jesus Christ, somebody’d shoot you for a coyote if you was by yourself.† The novel Of Mice and Men by John Steinbeck shows the relationship between two migrant workers in the 1930s, George and Lennie, along with the other members on the new ranch that they began working on. Georgie and Lennie dreamed of following the American Dream and owning their own patch of land and the novel revolves around the dream and the obstacles that stand in their way. Lennie, a strongRead MoreJohn Steinbeck s Of Mice And Men1286 Words   |  6 PagesThe realistic fiction novella O f Mice And Men by John Steinbeck explains the journey of two migrant farm workers. Lennie and George are forced to overcome the Dust Bowl and The Great Depression around 1938. This makes jobs even harder to come by because everyone wanted one. Lennie and George were kicked out of Weed and they now work at a ranch in Soledad. At the new farm the friendship between Lennie and George becomes harder to maintain. The people on the farm are all different shapes, sizes, andRead MoreJohn Steinbeck s Of Mice And Men2167 Words   |  9 Pagesjobs. In John Steinbeck’s Of Mice and Men, George Milton and Lennie Small wander through California in search of a new job that would help them make enough money to live their American dream on â€Å"the fatta the lan’†(Steinbeck 14). George and Lennie’s hard work and determination is not enough for them to live their dream. Lennie has a mental disability that slows the two friends down from living their dream; they have to ru n from job to job because of Lennie’s unintentional actions. Steinbeck incorporatesRead MoreJohn Steinbeck s Of Mice And Men1360 Words   |  6 Pagesfeeling, thinking and acting in everyday life. In the story Of Mice and Men by John Steinbeck, a duo of farmers, George and Lennie, search for work wherever they can. Their dream of having a farm of their own is coming into reach, while George has to wield Lennie away from the temptation of Curley’s wife and the reality of what Lennie can do. John Steinbeck uses characterization to illustrate the nature of human existence. Steinbeck portrays George as a man who tries to help, and helps others soRead MoreJohn Steinbeck s Of Mice And Men1448 Words   |  6 Pages In the novella, Of Mice and Men, John Steinbeck discusses the idea of loneliness and how people who work at the ranch have no family and no future in lives. He indicates that all people at the ranch are lonely, but he specifically uses a few characters to highlight their state of being lonely and more miserable than the others. He emphasizes the loneliness of ranch life during the Great Depression, and shows how people are willing to try and find friendship in order to escape from the state ofRead MoreJohn Steinbeck s Of Mice And Men1205 Words   |  5 Pagesand the time period of John Steinbeck s novella, Of Mice and Men, exemplifies the idea that people from minorities are held back from achieving their version of the ‘American Dream’. This goes to prove not everyone will overcome the overbearing tidal waves of their hardship s, which makes the American Dream nothing more than a dream to them. Crooks, the black stable hand, faces discrimination due to his skin color as this unfortunately was common in the 1930’s. John Steinbeck uses Crooks’ situationRead MoreJohn Steinbeck s Of Mice And Men968 Words   |  4 PagesSolidifying the theme of John Steinbeck’s Of Mice and Men, the protagonist George expresses his significant loneliness despite a strong kinship with his friend Lennie, â€Å"’I ain’t got no people†¦ I seen the guys that go around the ranches alone. That ain’t no good’† (41). Published in 1937, amidst the horrific turmoil of the Great Depression, Steinbeck’s novella struck a sensitive chord with readers. Set in the heart of California’s Central Valley, this story follows two men, George and Lennie, as they

E Marketing Project free essay sample

PPC on yahoo books online PPC on yahoo Shopping online PPC on Bing Books online PPC on Bing Buy Books online Observation †¢ Flipkart features on the search the three major search engines for PPC camapigns †¢ Copy of the ads used well to high lights their features of Cash on delivery (COD) and Free delivery Social Media Marketing †¢ Face book Flipkart has profile page with 982k likes which means it has good presence Screen shot of the facebook in the next slide Flipkart facebook profile page SMM †¢ Flipkart has 20,685 followers on twitter SMM †¢ Flipkart has a Linkedin profile with about 5,123 followers YouTube and Flipkart †¢ Flipkart commercials are listed on YouTube â€Å"no kidding , no worries† has viewers 43,870 , even the recent commercial which uploaded on march 2012 â€Å" shopping ka naya address† has viewers 16,471. Other than this Flipkart used you tube for online PR also. Banner Ads †¢ Flipkart uses various banners ads on other sites such as moneymint. We will write a custom essay sample on E Marketing Project or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page com ( however couldn’t get the snap shots) please see the banners listed next Banner Ads Email marketing Flipkart use email marketing for reminding their consumers such as notifying the consumers , reminding them and also to offer best deals Mobile Marketing Flipkart has wap site for consumers who wish to access site from mobile Mobile Marketing Flipkart also has android app Affiliated Marketing †¢ Flipkart has design programme for affiliated marketing and they promote this via banner shown below Affiliated Marketing †¢ Landing page http://www. flipkart. com/affiliate/landing ( same shown below) Other †¢ Such as blogs and micro sites – Blogs- its another way of creating social community as it is open forum sometimes consumers negative remark can backfire Flipkart Other Do they need these tactics SEO †¢ Yes Flipkart need SEO tactics as this technique works in a dual purpose acquisitions and retentions. †¢ On Organic listing with Google, Flipkart is loosing out traffic. They use keywords like† online shopping, online shopping India, shop online, shop online India† are high competition keywords. †¢ How ever Flipkart always shows on top of SERP when the keywords such as â€Å"buy books online, buy books† used may be because Flipkart started as an online book store. Also there are lots of back links with Flipkart and buy books online as the anchor text. This is the reason why Flipkart is ranking top on Google for books. SEO †¢ Search Traffic :The percentage of site visits from search engines. PPC †¢ An important technique which help in getting new acquisitions or leads. †¢ Even in PPC campaign buy books online and buy books are the key words which has low competition †¢ However they need to claim that they are the largest online shopping portal for mobile laptop and other electronics other such products in India †¢ Also they should talk about COD and no delivery charges which they are doing it may be even adding toll free number would be added advantage SMM †¢ Used very well to build the community and promoting the new launches or products. Even about the incentives which are passed to there consumers. †¢ This will help to build trust about the brand. Various reviews on blogs and other community / social networking sites helps them in retention as well as acquiring new consumers. Email Marketing †¢ This helps Flipkart to be in touch with consumers and keeping the consumers informed about them Banner ads not sure how much ROI it will give but banners for affiliated marketing initiative should be increased Affiliated Marketing †¢ An unique e-marketing tactic which is very innovative and has low cost. Mobile Marketing †¢ As the number of smart phones are becoming affordable in India it is very good technique. But Flipkart should study more as certain purchases are not abrupt or immediate. Only products like flyte – digital music store should be promoted here Others †¢ Blogging, negative reviews or c omplaints should be handled carefully Tactics Recommendation SMM †¢ Focus SMM has immense importance as it will help Flipkart to create unique perception about themselves and this will lead to brand advocacy, PPC †¢ An another important tool to gets lead, crisp copy with more information will get more clicks SEO †¢ This works for both retentions and acquisitions of the consumer but at the same time Flipkart should use better KW Affiliated Marketing †¢ This innovative tactics which could be used at almost no cost will work extremely good THANK YOU